EXPLORATION
With the concept of Scramble being focused on fast paced environment those things were taken into account when making the brand mark.
The mark promotes a bowl shape and the dots going into it symbolize people entering and exiting quickly.
TOUCHPOINTS
Scramble is located in Chicago, Illinois, and closely many different public transits so people commuting into work can access Scramble quickly and easily.
People may order in store, via kiosk, or the app. With the kiosk you are able to tap to connect your account and see your rewards and past orders. Along with ordering the app allows users to participate in curbside pickup.
Users are able to choose from a selection of bowls or create their own bowl. They first choose a base and then select add-ins to complete their bowl.
